Turn Demand Into Qualified Pipeline
Signal and Brew helps growing B2B companies tighten the path from first touch to sales conversation with cleaner growth systems, sharper lead signals, and better pipeline visibility.
About Signal and Brew
Signal and Brew is an independent growth systems consultancy founded by Martin Phan.
I’ve spent 15+ years working across B2B SaaS, growth marketing, lifecycle marketing, automation, campaign operations, and revenue systems. My work has focused on the infrastructure behind growth: lead scoring, routing, campaign measurement, lifecycle design, funnel reporting, and marketing-to-sales conversion.
Most growth problems are not just traffic problems. They are signal problems. The right buyers are showing intent, but the data is unclear, the handoff is inconsistent, the routing logic is outdated, or the reporting does not show what is actually creating pipeline.
Signal and Brew exists to fix that layer.